Client Overview
ProLearn Academy, a professional training institute specializing in IT and management courses, approached us to boost their online visibility and increase course enrollments. This case study outlines the strategic SEO, Google Ads, and Facebook Ads campaigns we executed to help them achieve their business goals.
The Challenges
- Low Search Visibility: ProLearn Academy’s website was not ranking for relevant keywords, resulting in minimal organic traffic.
- Inefficient Ad Campaigns: Existing Google Ads and Facebook Ads campaigns were underperforming, with high costs per lead (CPL) and low conversion rates.
- Brand Awareness: The institute struggled to establish a strong brand presence online and attract its target audience effectively.
The Solution
1. Search Engine Optimization (SEO)
- Conducted an in-depth SEO audit to identify technical and content gaps.
- Performed keyword research to target high-intent search terms such as “IT training institute near me” and “best management courses.”
- Optimized on-page elements, including meta titles, descriptions, and headers, for 25+ pages.
- Built 50+ quality backlinks through guest posting and outreach campaigns.
- Enhanced local SEO by creating and optimizing a Google Business Profile with regular updates and reviews.
2. Google Ads Campaign
- Launched a highly targeted search ad campaign focusing on keywords with high commercial intent.
- Utilized ad extensions, such as callouts and site links, to increase click-through rates (CTR).
- Implemented remarketing campaigns to re-engage users who visited the website but didn’t convert.
- Conducted weekly optimizations to lower the cost-per-click (CPC) and improve ad performance.
3. Facebook Ads Campaign
- Designed eye-catching creatives with compelling ad copy tailored to various audience segments.
- Ran a mix of lead generation ads and carousel ads showcasing popular courses.
- Targeted potential students based on demographics, interests, and behavior using Facebook’s audience insights.
- Retargeted website visitors and leads using a custom audience strategy.
The Results
1. SEO Impact
- Organic traffic increased by 70% within 6 months.
- 20+ keywords ranked on the first page of Google, including “top IT training institute.”
- Monthly inquiries through organic search grew by 40%.
2. Google Ads Performance
- Achieved a 30% reduction in CPL.
- CTR improved by 25% due to well-optimized ad copies and extensions.
- Generated 150+ leads per month from search and display campaigns.
3. Facebook Ads Success
- Facebook ad reach expanded by 80%, engaging over 50,000 potential students.
- Achieved 120+ monthly inquiries through lead generation campaigns.
- Increased website traffic from social media by 60%.
Conclusion
ProLearn Academy’s digital transformation demonstrates the power of a well-rounded online strategy. The combination of SEO, Google Ads, and Facebook Ads not only increased their visibility but also drove a consistent flow of quality leads, contributing to a 35% rise in course enrollments.
This success underscores our ability to craft and execute tailored digital marketing strategies that deliver measurable results for educational institutions.