Maximize Your ROI with Our Google Shopping Optimization
Our Google Shopping optimization process is designed to cover every aspect of your campaigns, ensuring that no stone is left unturned in the pursuit of improved performance. Our strategies include:
- Product Feed Optimization
- Granular Campaign Structure
- Competitor Analysis
- Bid Optimization
- Negative Keyword Management
- Ad Copy Optimization
- Landing Page Optimization
- Retargeting
Lanvaus
How our Google Shoppinh service can help grow your revenue
The Power of Google Shopping + CRO
At our agency, we understand that the key to a successful Google Shopping campaign lies not only in driving traffic to your product listings but also in converting that traffic into paying customers. While other agencies in Singapore may focus solely on setting up your Google Shopping ads and leaving them to run on autopilot, we take a holistic approach that ensures your campaigns are performing at their highest potential.
Imagine this scenario: your current Google Shopping ads are generating a 2% conversion rate on your product pages. This means that out of every 100 visitors who click on your ad and land on your website, only 2 people make a purchase. Our goal is to significantly improve that conversion rate, turning more of your Google Shopping traffic into revenue.
Certified Google Shopping Experts at Your Service
Our team consists of certified Google Shopping specialists who possess a minimum of 2 years of experience managing various Google Shopping campaigns locally. These experts have a deep understanding of the intricacies involved in creating and optimizing successful Google Shopping campaigns.
what you get
What is included in our Google Shopping services?
When you partner with Lanvaus, you’ll gain access to our full range of Google Shopping services. These services are designed to optimize every facet of your Google Shopping, including:
Product Feed Optimization
Your product feed is the foundation of your Google Shopping campaigns. It contains all the vital information about your products, such as titles, descriptions, prices, and images. Optimizing your product feed is crucial for ensuring that your listings are accurate, complete, and attractive to potential customers.
Bidding Strategy
Your bidding strategy determines how much you’re willing to pay for each click on your Google Shopping ads. Developing a smart bidding strategy is crucial for maximizing your return on ad spend (ROAS) and driving profitable growth.
Campaign Structure
A well-organized and granular campaign structure is essential for effective digital advertising. By carefully structuring your campaigns into targeted ad groups and ads, you can achieve precise targeting, better budget control, and accurate performance tracking. This approach allows you to deliver highly relevant ads to the right audience, optimize your budget allocation based on performance, and continuously refine your advertising strategy based on data-driven insights. A granular campaign structure facilitates testing, analysis, and optimization, enabling you to maximize your return on investment and achieve your advertising goals.
Ongoing Optimization
Google Shopping success is not a one-time achievement; it requires continuous monitoring, analysis, and optimization. Regularly review your campaign performance and make data-driven adjustments to improve results over time.
Creating Success
What makes our Google Shopping services so effective?
Google Shopping Audit
Our comprehensive audit of your product feed and campaigns will identify areas for improvement and provide a clear optimization roadmap to boost your Google Shopping presence and sales.
Strategic Campaign Management
Our experts will create and manage tailored campaigns based on your goals and target audience, utilizing data-driven strategies and continuous optimization to maximize your ROAS.
Google Partner Expertise
As a Google Partner agency, we access exclusive resources and insights directly from Google, leveraging this knowledge to keep your campaigns innovative and competitive.
The proof is in the numbers
How Google Shopping Services Amplify Your Business
59%
Increase in product discovery among shoppers who use Google Shopping, highlighting the platform’s effectiveness in connecting your products with potential buyers actively searching for them.
97%
Share of Google Shopping Ads in overall clicks for retail businesses, underscoring the dominance of Shopping Ads in driving traffic over organic searches in the retail sector.
76%
Greater likelihood of conversion from shoppers who click on Google Shopping Ads, compared to traditional search ads, pointing to the high purchase intent of users interacting with product listings.
FAQ
FAQs about Google Shopping
Looking to learn more about Google Shopping for your business? Browse our FAQs:
Google Shopping is a service that allows users to search for, compare, and shop for physical products across different retailers who have paid to advertise their products. It works by displaying product listings, which include the product image, price, and retailer, directly within the Google search results and the Google Shopping tab. Retailers upload their product data through Merchant Center and create campaigns in Google Ads, making their products accessible to shoppers online.
Businesses can benefit significantly from using Google Shopping by increasing their product visibility to potential customers actively looking for similar products online. This service allows your products to be featured prominently in Google search results, improving both reach and engagement with target customers, which often leads to increased traffic and higher conversion rates compared to other forms of digital advertising.
To start using Google Shopping, businesses need to set up a Google Merchant Center account, where they can upload detailed product information including specifications, pricing, and availability. Additionally, businesses need to link their Merchant Center account with a Google Ads account to create and manage advertising campaigns. Complying with Google’s product data specifications and shopping ads policies is also essential for running successful campaigns.
Google Shopping ads operate on a cost-per-click (CPC) basis, meaning you are charged only when a user clicks on your ad. Costs can vary based on competition, the relevance of your product, and the quality of your ad. Businesses can set daily budgets for their campaigns and bid amounts for their products, giving them control over spending and ROI. Ad performance can be tracked through Google Ads and Google Analytics to optimize strategy and improve outcomes.
